We find that many music Artists include videos with their work, this is done to promote their songs or albums visually, through music videos to get themselves noticed. Also if they have a partnership they would most likely include them in the video, e.g: Beats by Dr.Dre which is often seen in these types of videos. It attracts attention as they are able to reveal their new album or song through adverts as they are able to show it in a form of a video, rather than sound on websites and/or TV.
Apart from visual music, artists also tend to have merchandise of their own which usually include clothing, footwear, headphones etc. A majority of artists have been featured in shows on TV, radio and in many other places to talk about themselves and their songs, usually discussing of their upcoming album which they promote all on the show as a form of getting themselves noticed.
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