Analysis Practice of Music Videos

For our first task for A2 Media, we analysed a music video by rapper Jay-Z, 'On to the Next One'. We picked up many motifs from the music video which relate to its genre of rap, as many videos in this genre have a similar theme. The main ones were of cars, money and also women who dance in some parts of the video. The rapper, Jay-Z has also shown himself throughout the video, singing or in editing terms, 'lip-syncing'.

This is because their audio is recorded through a booth in a music studio, with proper equipment such as a microphone, whereas in the actual footage of the video, the singer is usually miming the lyrics. This is because audio isn't recorded during the film as it would sound unprofessional, as opposed to adding the audio to the video in post production.