CASE STUDY 3: Young Guns - You Are Not (Lonely)

Music video by Young Guns, released on 'Wind-up' records on 4th of September, 2012 is from their second studio album, 'Bones'. The alternative rock band have composed a short narrative music video featuring the lead singer, Gustav Wood, as the protagonist; rewinding his actions throughout the whole video from the point he got run over. The theme would be on jealousy due to how it portrays him as lonely and rejected and how he murdered the man who was most likely to be with the protagonist's girlfriend. A cameo of a man from the band is also seen to be thrown out of his girlfriend's house which adds on to the theme of rejection.

With the story being cliche and simple, the video presents it well as the performance of the band seem to relate because they have problems with their relationships or other issues of their own such as the guitarist on the street who seems to be homeless or short of money. It links with the song as again, the motive is about loneliness so these people are portrayed to be alone and possibly vulnerable; referring back to the start of the video where the band members where seen to attack Gustav and continuing on to how others have treated him throughout the video.

Although there is no lip syncing involved, the music video not only has the lead singer as the actor but has many cameos of each band member, including the guitarists and drummer and all have individual roles as seen in different scenes of the video. The star, Gustav, has a dark look as to his outfit but his personality is not as clear because he could of murdered the man from either guilt or revenge. However he does not appear guilty but has a more serious look due to his slow walk and negative interaction with the members of the public.

Camera angles do not vary as much because the shots consist of mid as well as some full body shots of the protagonist in still and tracking movements. This is backed by slow motion for special effects and artificial, glaring visuals from the sun that appear for brief moments. For mise-en-scene, the location is not established however it seems like it could be set around New York because of the Metro and the train he got into being at 57th street, which is located in Manhattan.

The audience that could be targeted are those who might have issues of their own, just like what the music is based on; however it could simply be for a younger audience in the 15 to 20 margin.
Choosing this music video gave me ideas for the effects I could use such as the reverse and slow mo effect, however in a more brief manner; including the camera shots and costumes.